Co - Founder

As a Textile Designer and an MBA in Marketing based in Jaipur, creativity has always been a part of who I am. Whether through design, branding, or building meaningful experiences, I’ve always believed that the smallest details have the power to create something memorable.

But the story of Crumblle didn’t begin with me it began with my mother.

Growing up, our home was rarely without the comforting aroma of something baking in the oven. Fresh breads, homemade cakes, cookies, and sweet treats were a regular part of our lives. For my mother, baking was never just about food; it was her way of expressing love, care, and warmth. Every recipe was made with patience, every ingredient was chosen thoughtfully, and every bake brought people together.

As years passed, her passion for baking only grew stronger. Watching her create such beautiful desserts, I often wondered why this experience should be limited to our family and friends. Why not share the same freshness, quality, and love with others?

That simple thought became Crumblle.

Our vision is to create desserts that are indulgent yet honest desserts that don’t rely on eggs, preservatives, or shortcuts to taste great. Today, every cookie, brownie, cake, and dessert tin that leaves our kitchen is freshly baked, 100% eggless, and made with a strong commitment to quality, hygiene, and flavour.

We are especially passionate about proving that eggless desserts can be just as rich, decadent, and satisfying as any traditional bake. We also understand that everyone’s relationship with sugar is different, which is why we continue to create thoughtful options for those looking for reduced-sugar indulgence without compromising on taste.

What started as my mother’s passion and a dream to share it with the world has grown into Crumblle a brand built on love, craftsmanship, and the belief that every dessert should feel special.

Thank you for being a part of our journey and allowing us to bring a little sweetness to your celebrations and everyday moments.